by DCG
They might have done better had they let Gervais host:
From Yahoo: In the latest TV ratings, ABC’s broadcast of the 2020 Oscars averaged 23.6 million total viewers and a 5.3 demo rating, down 20 and 30 percent from last year’s first host-less outing.
This year’s Academy Awards thus hit new lows in both measures, lagging behind the previous “record holder” — the 2018 Oscars hosted by Jimmy Kimmel.
The Oscars outdrew both this award season’s Grammys (which were steady-ish with 18.7 million viewers) and the Golden Globes (which dipped to 18.3 million viewers), making it TV’s most-watched entertainment special in a year (since the previous Oscars), though the Grammys edged out the Oscars in the coveted 18-49 demo (having scored a 5.4 rating).
Last year’s host-less Oscars delivered 29.6 million total viewers and a 7.7 demo rating in Nielsen finals.
Read the whole story here.
DCG