In January, WeWork announced it was rebranding as The We Company. It bought trademarks for “we.” From whom? We Holdings LLC, an entity controlled by WeWork CEO Adam Neumann “we” cost $5.9 million.

another tidbit I found amusing: In January, WeWork announced it was rebranding as The We Company. It bought trademarks for "we." From whom? We Holdings LLC, an entity controlled by WeWork CEO Adam Neumann

"we" cost $5.9 million t.co/zn9PlSjKiQ pic.twitter.com/QrbzEALOq5

— Ellen Huet (@ellenhuet) August 14, 2019

If you buy WeWork shares, you're actually buying shares in a company that owns a company that owns another company in a partnership with some WeWork executives, which owns a WeWork holding company that owns all WeWork's businesses. pic.twitter.com/2eYTTbgrFl

— Tom Gara (@tomgara) August 14, 2019