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From Gatorade to Kleenex, ‘shrinkflation’ is on the rise

June 9, 2022 7:59 pm

It’s the inflation you’re not supposed to see. From toilet paper to yogurt and coffee to corn chips, manufacturers are quietly shrinking package sizes without lowering prices. It’s dubbed “shrinkflation,” and it’s accelerating worldwide. In the US, a small box …

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