In its Q2 earnings call Thursday morning, USA Today Co. chairman and CEO Mike Reed told investors he expects the partnership to “strengthen how we collect, connect and activate audience data to drive more effective and faster monetization across our platform.”
“Every visit, every session, and every moment of attention creates a signal,” Reed said. “When we connect those signals, they become actionable intelligence that allows us to engage users more effectively and monetize those relationships faster and at much greater value. The work our team is doing with Palantir is a direct extension of this strategy. We are applying Palantir’s AI-powered platform to one of the largest opportunities in front of us, converting the sheer scale of our audience into known, orchestrated first-party relationships, because that is what turns our reach into sustainable, higher value revenue.”
By using any USA Today websites, you’ll be directly contributing to Palantir’s mass surveillance network.
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