Riley Gaines has demanded athletes boycott Adidas after the sports giant used two biological men to advertise a women’s swimwear range in their Pride 2023 collection.
Adidas is the target of the latest backlash against ‘woke marketing’ after being accused of ‘erasing women’.
The swimsuit range is part of Adidas’s ‘Pride 2023’ collection – dubbed ‘Let Love Be Your Legacy’ – and is for sale for $70 on the website in the women’s section.
Both models, who are described as ‘they’ online, have hairy chests, visible bulges and their description says they are 6ft 2in with a 34′ chest and 27′ waist. Additionally, one of the biological male models posed in a sports bra.
Ex-NCAA swimmer Gaines exclusively told DailyMail.com that she is ‘hopeful that athletes will do the right thing and come out and denounce it’.