As the political battle over working conditions heats up, tech giant Amazon is rewarding warehouse workers who tweet positively about their work. The practice was originally reported in 2018 by TechCrunch, which described how Amazon gave “fulfillment center ambassadors” rewards such as paid days off and a $50 gift card. Amazon has spun up several new accounts for workers.
The practice creates the appearance of grassroots support as working conditions at Amazon’s warehouses and the company’s decision to yank books from its shelves face increased public scrutiny.
The accounts are run by Amazon warehouse workers, although some accounts have switched between different individuals. The accounts appear to have been created by Amazon, rather than by the workers: All tweets are sent through Sprinklr, a social media management tool Amazon uses for its official accounts. Although some accounts were suspended by Twitter for violation of its rules (likely including “coordinated inauthentic behavior”), new accounts have been created as recently as March 2021.
I am sorry about your knee 😢 but as for peeing in bottles? I can't agree. I have never peed in a bottle or know anyone here who has. There are restrooms here for a reason. Rate is important but I would not go in a bottle to keep it high 😂
— Yola at OAK4 📦 (@AmazonFCYola) March 28, 2021