If the new iPad Pro you got for Christmas is bent in the center, don’t bother booking an appointment at the Apple Store. Just return the tablet, because the genius at the bar isn’t going to care. Why? Because, apparently, Apple doesn’t want you to think the bend is a problem.
It started like this: A couple of weeks ago, people began complaining on forums that their new iPads Pros were bent. Then photos began making the rounds, showing iPads that were clearly bent at the center, with one side perceptively higher than the other when lying flat on a table. At first it seemed like a nothing story. My initial reaction was that it was the result of a production defect that presumably affected a small batch of devices. Affected devices would be replaced at Apple Stores, the bent units would make their way through the channel and then peter out entirely, and business would proceed as usual.
But as the story developed, it quickly became headline news. Why? Because Apple “announced” that isn’t going to repair or replace the affected models. After a few unofficial comments that were less than clear, Apple VP Dan Riccio responded to a user’s email with a surprising statement, saying that the new iPad Pro’s unibody design “meets or exceeds all of Apple’s high quality standards of design and precision manufacturing.” If that’s Apple’s latest standards of quality, things are far worse than the company’s falling stock price.