The Drudge Report is still the king of conservative aggregator websites, but its rivals are gaining ground.
Five right-tilting upstarts — Whatfinger News, Liberty Daily, Rantingly, NewsAmmo and Gab Trends — increased their average monthly traffic and engagement, as measured by average visit duration and average pages per visit, from September-October 2018 to 2019, according to SimilarWeb, which shared its data with The Washington Times.
At the same time, the marketing-intelligence company found traffic to the Drudge Report during that period declined by 15%. From July to October, Drudge dropped from 96 million total visits to 77 million, prompting recent headlines such as True Pundit’s “Drudge Bleeds Out as Conservatives Flee.”
The Drudge Report has stoked alarm on the right for appearing to pivot on its support for President Trump, increasingly linking to stories that are critical of the administration and to media websites that are accused of having an anti-Trump bias such as CNN, The New York Times and The Washington Post.
The same cannot be said of Whatfinger, the largest of the Drudge rivals, which favors links to conservative news and opinion websites such as Fox News, Breitbart, Daily Signal, Daily Wire, Western Journal and WorldNet Daily.
Whatfinger grew by 40.8% year-over-year, increasing its traffic from 2.23 million to 3.2 million. The next largest site, the Liberty Daily, grew by 72% as its average monthly visits grew to 1.72 million, according to SimilarWeb.
The Liberty Daily makes no bones about its rivalry, cheekily billing itself as “The Conservative Alternative to the Drudge Report.”