The biggest push for this gross Trans phenomena is coming from corporate America. Just recently, besides the Bud light disaster, NIKE, & several other brands have named Trans spokes people to represent their brand…Why?
Many times they feel forced to do so. There is something called the Corporate Equality Index, its a social credit score published by the Human Rights Campaign Foundation as a tool to rate American businesses on their treatment of gay, lesbian, bisexual and transgender employees, consumers and investors. Many corporations feel a bad score hurts their business, disregarding what the majority of Americans think!
The current Prez & his admin have made it clear to corporations that a bad Corporate Equality Index score = NO GOVERNMENT CONTRACTS
https://en.wikipedia.org/wiki/Corporate_Equality_Index
The Corporate Equality Index is a report published by the Human Rights Campaign Foundation as a tool to rate American businesses on their treatment of gay, lesbian, bisexual and transgender employees, consumers and investors. Its primary source of data are surveys[1] but researchers cross-check business policy and their implications for LGBT workers and public records independently.[2] The index has been published annually since 2002. Additionally, the CEI focuses on the positive associations of equality promoting policies and LGBT supporting businesses which has developed to reflect a positive correlation between the promotion of LGBT equality and successful organizations. Following the top 100 corporations that are publicly ranked under the CEI, participating organizations remain anonymous. For businesses looking to enforce and expand LGBT diverse and inclusive policies, the CEI provides a framework that allows businesses to recognize and address issues and policies that restrict equality for LGBT people in the workplace.[3]
h/t Mathetes 2.0