“For years, TWC has deceptively used its Weather Channel App to amass its users’ private, personal geolocation data — tracking minute details about its users’ locations throughout the day and night, all the while leading users to believe that their data will only be used to provide them with ‘personalized local weather data, alerts and forecasts,’” the complaint reads.
The data serves no weather-related purpose, but was only collected in order to allow TWC to turn a profit, the complaint reads. The data was sold to at least 12 third party websites over the past 19 months.
The Weather Channel app has about 45 million users, according to the complaint.
The lawsuit is seeking an injunction prohibiting TWC from continuing to collect and sell the data, along with civil penalties of up to $2,500 per violation.