You may have recently seen this article: “This Word Appears in More Reddit Post Titles Than Any Other – A Reddit user scraped data from every submission that got at least 1,000 upvotes and found Trump topped the list of most-used words for three years running
From artcile posted:
If you aren’t familiar with Reddit, your first visit to the website may feel a bit intimidating. Not only does it have the appearance of an old-school forum dating back from the early 2000s, but it also has a reputation for having users who don’t take kindly to blatant self-promoters. But dismissing Reddit as a vialble traffic source would be a mistake. For one, the site is not as intimidating as it looks, and it also boasts a massive online community with more than 330 million monthly active users. And according to Alexa.com, Reddit ranks as the #20 most-visited website in 2018. That’s a lot of eyeballs and potential traffic for your site.
The site also has countless subcategories called “subreddits.” Whatever your business niche is, chances are it’s on Reddit. As such, Reddit can be a powerful source for driving traffic to your website once you understand how the site works and how to use it without provoking the ire of staunch Redditors.
Strive for Transparency.
One of the main reasons people go to Reddit is to ask questions and get information. Companies can use Redditors’ need for answers by asking questions that will help you understand your target demographic. If you run a startup or small business, you could ask Redditors their opinion on how to further market your product. The answers you receive could give you vital information regarding prospective customers and also gave you new marketing ideas. Meanwhile, Reddit users will become more aware of your product.
Engage Other Redditors in Conversation.
Interaction is important on Reddit. It’s considered bad form if you just post a question or comment and then ignore the ensuing comments. A better strategy would be to stick around, thank members for their answers and engage in a conversation. This give and take will generate a lot of attention for your account.
Make Posts Entertaining.
Another reason people go to Reddit is to be entertained. Posting an amusing or entertaining ad or comment can build brand awareness, improve your image, and build customer loyalty. IKEA made history with its ad for a free crib for babies born nine months from Valentine’s Day. The company technically wasn’t selling any product but the post received two million views and had more than a thousand comments.
Reddit’s marketing potential is unmatched, as long as you know how to tap this market. Subtlety is the keyword when dealing with this site. Companies should avoid blatantly advertising their product and instead use Redditors’ desire for information and entertainment to their advantage.