Hulu just announced that it will lower the price of its base, ad-supported subscription plan to $5.99 per month — down from the current $7.99 — beginning on February 26th.
The price drop comes only days after rival Netflix announced increased subscription fees across all of its plans. The most popular plan (with HD streaming) is now $13 per month.
Thoughts? Do we think this steal NFLX subscribers or reduce subscriber growth? Is the reason behind the change to grow Hulu or create some price separation for Disney+?