Jack Daniels Goes Full Tranny

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by Chris Black

I don’t think it’s about “expanding the brand” anymore. 

It’s about pushing the globo-homo agenda.

Corporations all now wave the rainbow flag to show their allegiance to the great evil attempting to destroy all that is good and decent.

I am hard pressed to understand how this advertising campaign helps Jack Daniels to sell whiskey. 

They are clearly attempting to sell whiskey to people who like drag shows.

 Those people tend to be gay men and unmarried urban women.

 Neither group strikes me as likely consumers of Jack Daniels’ whiskey. 

They may be able to sell a bit more whiskey to gay men and unmarried urban women.

The problem with this approach is that it is very brand damaging with the people who are most likely to drink Jack Daniels’ whiskey. 

This is a drink that tends to appeal to manly men and their girlfriends and wives. 

Closely associating Jack Daniels whiskey with drag queens is not a good look for Jack Daniels with these groups.

I recall Bud Light did an advertising campaign with Amy Schumer that was so unsuccessful that it did serious brand damage for Bud Light. 

They had to terminate the ad campaign and pretend it never happened. I see Bud Light is also featuring a drag queen as its spokesman.

 These people never seem to learn that advertising is about making your brand more appealing to the broadest group of the consuming public as possible and avoiding insulting a significant portion of the population. 

Bud Light and Jack Daniels are about to relearn this fact of life.

 

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