Linda Yaccarino New CEO of Twitter

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via WSJ:

NBCUniversal’s head of advertising Linda Yaccarino is in talks to become the new CEO of Twitter, according to people familiar with the situation.

Ms. Yaccarino, chairman of global advertising and partnerships at NBCU, has been with NBCU for more than a decade, where she has been an industry advocate for finding better ways to measure the effectiveness of advertising. As head of NBCU’s advertising sales, she was key in the launch of the company’s ad-supported Peacock streaming service.

She’s head of advertising from NBC.

Behind any show, on any screen, there’s an entire economic and technology infrastructure at work. No person has had a bigger hand in shaping it than Linda Yaccarino. Every day, Yaccarino transforms the $70 billion premium video ecosystem. As Chairman of Global Advertising and Partnerships, she is the strategic and operational bridge across the entirety of NBCUniversal’s global networks, properties, and business units. She is responsible for stewarding the company’s industry-leading portfolio of linear networks, digital and streaming platforms, distribution partnerships, and client relationships. Yaccarino oversees all Global, National and Local Ad Sales, Partnerships, Marketing, Ad Tech, Data, Measurement, and Strategic Initiatives.

 

h/t GenieInABottle