Jason shows more proof from his daily life that inflation/shrinkflation is getting much worse in just the last few months.
First off, what is #shrinkflation?
In economics, shrinkflation is the process of reducing the size or quantity of a product while the price of the product remains the same or slightly increases. In some cases, the term also indicates the lower quality of a product or its ingredients while the price remains the same.
The word “shrinkflation” is a combination of the words shrink and inflation. British economist Pippa Malmgren is generally credited for inventing the term in 2009. The phenomenon is quite common in the food and beverage industry.
Articles Defining ‘Shrinkflation:’
1) What is Shrinkflation? corporatefinanceinstitute.com…
2) Investopedia Definition of Shrinkflation: www.investopedia.com/terms/s/…
3) Shrinkflation en.wikipedia.org/wiki/Shrinkf…
4) Shrinkflation? global-macro-monitor.com/2019…