Netflix knows it has a grip on viewers: The average subscriber streamed 50 minutes of Netflix a day last year, according to a CNBC report, and CEO Reed Hastings admits he wants to keep you watching.
“You know, think about it, when you watch a show from Netflix and you get addicted to it, you stay up late at night,” Hastings said in an earnings call last year, per Recode. “You really – we’re competing with sleep, on the margin.”
Now, a Netflix superuser in India who watched more than seven hours a day has admitted he needs help, the Hindu reported. The unidentified 26-year-old checked into the National Institute of Mental Health and Neurosciences in Bangalore last week after using Netflix to escape the reality of his unemployment for six months, according to the newspaper.