Pinterest has announced a complete ban on weight-loss ads, which goes into effect today. The policy builds on previous rules that prohibited ads for weight-loss or appetite-suppressant pills and supplements, liposuction and fat-burning procedures and body shaming.
There’s now a blanket ban on ads with any weight-loss language or images, and those that reference Body Mass Index (BMI) or similar indexes. Testimonials about weight loss or weight-loss products are prohibited, as are language and images that denigrate or idealize body types. Additionally, you’ll no longer see ads for products that claim to enable weight loss through something that’s worn or applied to the skin.