Retailers are reporting record online sales during the pandemic. But it won’t last forever

At Best Buy, online sales were up 242% during its fiscal second quarter, with people stocking up on electronics and equipment for their home offices. Target, Dick’s Sporting Goods, Lowe’s, Tiffany and Home Depot all reported triple-digit growth online.

Will these eye-popping gains stick around? Likely not.

And not all e-commerce growth looks the same. Some retailers are finding ways to be more profitable than others.


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