‘Shrinkflation’ Hits More and More Grocery Products

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Among them:

  • Bounty paper towels: The triple back has shrunk from 165 sheets to just 147.

  • Costco’s toilet paper: A large pack was 425 sheets last year, but now is just 380.

  • Dial Body Wash: Reduced from 21 ounces to 16 ounces, a 25 percent reduction.

  • Ziploc freezer bags: 54 bags last year, but just 50 bags this year.

  • And Quaker Instant Oatmeal: 10 packs last year, but just 8 this year for some varieties.


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