EVERYBODY RUNS: Your Smartphone Location-Aware Data Is Being Used And Sold Without Your Consent
by Geoffrey Grider AS LOCATION-AWARE ADVERTISING GOES MAINSTREAM—LIKE THAT JACK IN THE BOX AD THAT APPEARS WHENEVER YOU GET NEAR ONE, IN WHICHEVER APP YOU HAVE OPEN AT THE TIME—AND AS POPULAR APPS HARVEST YOUR LUCRATIVE LOCATION DATA, THE POTENTIAL FOR …