There’s a simple reason your new smart TV was so affordable: It’s collecting and selling your data, and serving you ads

If you don’t pay full price for the product, you are the product. That awesome new TV will be sure to make your life better, just don’t talk too loud near it.

 

  • The vast majority of televisions available today are “smart” TVs, with internet connections, advertising placement, and streaming services built in.

  • Despite the added functionality, TV prices are lower than ever — especially from companies like TCL and Vizio, which specialize in low-cost, high-tech smart TVs.

  • There’s a simple reason that smart TVs are priced so low: Some TV makers collect user data and sell it to third parties.

Massive TVs with razor-thin frames, brilliant image quality, and built-in streaming services are more affordable than ever thanks to companies like Vizio and TCL.

If you want a 65-inch 4K smart TV with HDR capability, one can be purchased for below $500 — a price that may seem surprisingly low for such a massive piece of technology, nonetheless one that’s likely to live in your home for years before you upgrade.

But that low price comes with a caveat most people probably don’t realize: Some manufacturers collect data about users and sell that data to third parties. The data can include the types of shows you watch, which ads you watch, and your approximate location.

www.businessinsider.com/smart-tv-data-collection-advertising-2019-1