Nothing could go wrong with that…
- Walmart this fall will start delivering groceries inside shoppers’ homes.
- It will first test this option in three cities: Kansas City, Missouri, Pittsburgh and Vero Beach, Florida.
- It said it will “learn and scale” in-home delivery from there.
- Walmart’s e-commerce chief, Marc Lore, said “there’s incredibly high perceived value” with in-home delivery, since the retailer is saving people time spent organizing the fridge.
BENTONVILLE, Ark.— Walmart is going to begin delivering groceries inside shoppers’ homes. Right to their kitchen refrigerators.
Starting this fall, nearly 1 million people across three cities — Kansas City, Missouri, Pittsburgh and Vero Beach, Florida — will have access to Walmart’s new in-home delivery option, the retailer announced Friday at its annual shareholders meeting in Bentonville, Arkansas. The company said it will “learn and scale” the option across the U.S. from there, not specifically outlining any further expansion plans.
Walmart’s in-home delivery project is headed up by Bart Stein. A Google alum, Stein joined Walmart a little more than a year ago from Wim, a hardware company he founded that hoped to be the so-called Keurig of frozen yogurt, to lead Project Franklin. Franklin is the second start-up to come from Walmart’s tech incubator, Store No. 8. In stealth mode, Stein’s been testing in-home delivery with Walmart in New Jersey.