Why did Domino’s stock price Explode upwards in 2018?

Their CEO is a big part of it

Think of Domino’s before he got there in 2010. Very forgettable, slightly overpriced (pizza not stock).

They:

1. Changed the recipe, most say it tastes better
2. Expanded the menu
3. Became the first in the industry to be able to order with an app (big one)
4. Became the first in the industry to track your pizza

The list of tech innovation goes on. Domino’s made it easier to get their pizza. Now they’ve got that car thing, and take out insurance.

Domino’s started all the initiatives that all the other pizza places wishes they thought of.

It’s crazy all the changes Domino’s has been through.

 

h/t wirsteve

 

Disclaimer: Consult your financial professional before making any investment decision.