WILL THEY LEARN TO CODE OR BUILD SOLAR PANELS? Layoffs are just the beginning of bad news for Vice and Buzzfeed.

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The future is bleak for woke digital companies like Buzzfeed and Vice as they continue to lay off workers and struggle for organic growth

The youth-oriented, progressive publication Vice, laid off 17 staffers today, including Meredith Balkus, Vice’s managing editor of digital.  Variety obtained a copy of the internal memo, “cutbacks coming in North America from the Vice Digital and women-focused Refinery29 groups”.

The news comes a year after the company chopped 155 from its staff over a revenue slowdown because of the pandemic.

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For the woke media, it’s another blow that should be looked at as more of a trend than an aberration.

In the spring, Buzzfeed cut 47 from the Huffington Post, a month after acquiring the digital publication from Verizon Media. Those layoffs were preceded by cuts in July of 2020 for Buzzfeed they said were due to the pandemic.

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The layoffs came as Buzzfeed struggled to meet the grand destiny that media, political figures and progressive thinkers lined out for it in 2006 and beyond. Once touted as a way to mobilize youth votes, the publication has become a clickbait machine with woke tendencies in its news division.

It’s struggling to keep up with hipper, fleeter, rivals.

www.aim.org/aim-column/layoffs-are-just-the-beginning-of-bad-news-for-vice-and-buzzfeed/

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