Yeti? Seriously?

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CAN I RECOMMEND ORCA COOLERS INSTEAD? Orca’s even based in Tennessee.

Now Marion Hammer’s set her sights on YETI.

The National Rifle Association is targeting YETI after the Texas-based maker of high-dollar cups and coolers dropped its sponsorship of the Friends of NRA Foundation Banquet and Auction events around the country, according to an alert issued by NRA Florida lobbyist Marion Hammer.

The YETI coolers “have been a hot item for sportsmen” at the events for years, according to Hammer’s alert.

“Suddenly, without prior notice, YETI has declined to do business with The NRA Foundation saying they no longer wish to be an NRA vendor, and refused to say why. They will only say they will no longer sell products to The NRA Foundation. That certainly isn’t sportsmanlike. In fact, YETI should be ashamed. They have declined to continue helping America’s young people enjoy outdoor recreational activities. These activities enable them to appreciate America and enjoy our natural resources with wholesome and healthy outdoor recreational and educational programs,” the alert reads. “In this day and age, information is power. We thought you needed this information.”

The NRA Foundation is a 501(c)(3) nonprofit, charitable organization, according to the alert, which also includes a link to YETI’s online contact service.

Dumb move, Yeti. Your product is popular with people who don’t support lefty politics. Sounds like your management cares more about its standing with other businesspeople than the opinion of its customers.

More importantly, the so-called “management” of Yeti has offended a huge portion of the people who actually buy and use their stuff in order to placate the exact sort of people who do not. Lefties don’t buy that stuff. You can spend a week on a college campus and not see one single Yeti item.

Hunters, campers and people who work outdoors on the other hand, ARE the people who buy thier stuff.

We all know how this sort of thing normally works out, and you can multiply the effect by 100 for these clowns. That’s just insane.

It would be like Carhart or John Deere or whoever it is that makes Mossy Oak clothing refusing to do business with the NRA. Gun owners are their core constituency. What fools.

 

h/t GR

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