- CNBC spoke with 10 media executives who anonymously predicted one significant industry event for next year.
- Projections included Bob Iger returning as Disney CEO, Shari Redstone selling or merging ViacomCBS and Apple buying a movie studio.
- One executive predicted Roku will buy Lionsgate’s film and TV production studio.
New year prediction pieces are a journalism standard. But instead of giving my own projections, I asked 10 media executives, with the promise of anonymity, to give me their best guesses on what’s going to happen in 2022.
The rules were simple: The prediction could be anything related to the media and entertainment business, but it had to be significant and couldn’t be obvious.
Here’s what they told me.
I’ll revisit the predictions at this time next year to see how they turned out, and then poll 10 new executives for their 2023 predictions.
www.cnbc.com/2021/12/18/10-anonymous-media-execs-predict-2022s-industry-shaking-events.html
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