8-year-old boy who made $22 million in a single year reviewing toys

  • The 8-year-old Ryan Kaji of YouTube’s Ryan ToysReview generated $22 million in revenue in a single year from his YouTube fame, according to Forbes in its most recent report on YouTuber earnings.
  • The internet star is profiting in a big way off his digital brand and has a massive following of 22 million subscribers on YouTube.
  • With the help of kids-entertainment company Pocket.Watch, Ryan’s brand is a multimillion-dollar franchise, with his face on the shelves of Walmart, on toothbrushes, and on TV.

The highest-earning YouTube star in the world is an 8-year-old kid who makes millions reviewing toys online.

Ryan Kaji, of YouTube’s Ryan ToysReview, generated $22 million in revenue in a single year from his YouTube fame, according to Forbes in its latest report on YouTuber earnings.

A family-run YouTube channel, Ryan ToysReview generated about $22 million in pretax income from June 1, 2017, through June 1, 2018, according to Forbes, up from $11 million the year prior. The raw estimate of $22 million put Ryan ToysReview just ahead of controversial star Jake Paul (who banked $21.5 million that year).

Ryan ToysReview started from occasional five-minute toy-unboxing videos posted to YouTube, with Ryan as the host in 2015.

As the channel began to grow in views and subscribers, Michael Bienstock, chief executive of the influencer-focused wealth-management company Semaphore, reached out to Ryan ToysReview, and had a conversation with Ryan’s dad about how complicated things would get financially if the channel continued to grow at this pace, Bienstock told Business Insider in a previous interview.

www.businessinsider.com/8-year-old-youtube-star-ryan-toysreview-made-22-million-2019-10