The of potential future ‘carbon allowance’ limits, a major bank in Australia has introduced a new feature that links purchases to a customer’s carbon footprint and warns them when they are going over the average.
Australia’s Commonwealth Bank (CBA) has partnered with Cogo, a “carbon management solutions” company, to launch the new feature, which is part of CBA’s online banking platform.
The bank gives the customer the option to “pay a fee” to offset their carbon footprint, with the average listed as 1,280 kilograms, a long way from the ‘sustainable’ figure of 200 kilograms.
A person’s carbon footprint is calculated and then an ‘equivalent’ metric is show to make the customer feel guilty about it, such as “8 trees being cut”.
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