Amazon appears to be cutting prices at Whole Foods again

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Whole Foods prices are down roughly 2.5% on average from last year, according to a note published by Morgan Stanley on Tuesday.

The drop follows a broader price hike instituted earlier this year, and narrows the premium to other grocers like Kroger, the note said.

Amazon’s revenue growth from its physical stores segment, mostly comprised of Whole Foods sales, was flat last quarter, at $4.3 billion, but the company said it grew 5% on an adjusted basis.


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