Amazon. com Inc. opened its first hair salon Tuesday. Located in London’s Spitalfields shopping district, Amazon Salon offers hairdressing services dressed up with technology, including augmented-reality hair consultations.
The two-storey, 1,500-square-foot store also includes entertainment streaming on Amazon Fire tablets and a test of a new “point and learn” experience for bricks-and-mortar retail. The technology lets customers point at an item on a shelf to display product information on a screen mounted behind.
Consumers looking to purchase items for sale, such as hair conditioner, must scan the QR codes displayed on the shelf to order them for home delivery on Amazon’s U.K. website.
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