Amazon Does Haircuts Now!?

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Amazon. com Inc. opened its first hair salon Tuesday. Located in London’s Spitalfields shopping district, Amazon Salon offers hairdressing services dressed up with technology, including augmented-reality hair consultations.

The two-storey, 1,500-square-foot store also includes entertainment streaming on Amazon Fire tablets and a test of a new “point and learn” experience for bricks-and-mortar retail. The technology lets customers point at an item on a shelf to display product information on a screen mounted behind.

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Consumers looking to purchase items for sale, such as hair conditioner, must scan the QR codes displayed on the shelf to order them for home delivery on Amazon’s U.K. website.

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www.wsj.com/articles/amazon-does-haircuts-now-11618957453

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