less than a month after pausing all Google PLA campaigns, Amazon reactivates its bidding on Google’s Shopping Ads
Well that was fast.
After pausing its U.S. Shopping campaigns at the end of April, Amazon is once again popping up in Product Listing Ad results for a number of queries. Merkle Associate Manager Robbie Schnizler first noticed the e-commerce giant’s renewed presence in Shopping results this morning, and below is a screenshot taken this afternoon.
It’s too early to quantify Amazon’s presence in auctions at this point as it takes a couple of days for data to populate in Google Auction Insights reports, which provide impression share data for AdWords advertisers and their competitors. We should have a better sense for how expansive its reentry is this weekend.