AMC Entertainment CEO Adam Aron said the movie theater chain is testing out variable pricing in the U.S.
That means newly released films could cost more than other films playing in the same theaters at the same time.
The first film to test this new pricing model is Warner Bros.′ “The Batman.”
It is unclear how much more tickets will cost for new blockbuster releases.
www.cnbc.com/2022/03/01/amc-char…-test.html
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