Americans Say Holiday Gifts Are Harder to Afford

More than half of U.S. adults say it’s harder to afford the holiday gifts they want to give this year.

Sixty-nine percent of them say they have seen higher prices for holiday gifts in recent months, up from 58% last year, according to a new poll from The Associated Press-NORC Center for Public Affairs Research.

And 57% say it has been harder to afford the things they want to give, a dramatic increase from 40% one year ago. The vast majority of those finding it harder to afford gifts say they’ve cut back on giving as a result.

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Last year, 89-year-old Darlene Huffman used some of her government stimulus money to buy KitchenAid food choppers — which cost around $40 — for her six children. But this year, with the price of gas, groceries and other basics eating into her limited income, Huffman is downsizing. She plans to buy them each a $10 trash can that attaches to the backseat of a car.

“I have to watch my p’s and q’s. But God has supplied all my needs and I’m not complaining,” said Huffman, who will spend much of the season volunteering at food and clothing banks in her hometown of Greenville, Ohio.


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