ANTISOCIAL MEDIA: Social scientists have warned Zuck all along that the Facebook theory of interaction would make people angry and miserable.

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Cory Doctorow:

Since the earliest days of Facebook, social scientists have sent up warnings saying that the ability to maintain separate “contexts” (where you reveal different aspects of yourself to different people) was key to creating and maintaining meaningful relationships, but Mark Zuckerberg ignored this advice, insisting that everyone be identified only by their real names and present a single identity to everyone in their lives, because anything else was “two-faced.”
Zuck was following in the footsteps of other social network entrepreneurs who attempted to impose their own theories of social interaction on mass audiences — danah boyd has written and presented extensively on the user rebellions of Friendster from people who wanted to form interest-based affinity groups and use pseudonymous identities for different activities, which Friendster rejected out of a mix of commercial concerns (it wanted users to arrange their social affairs to make it easier to monetize them) and fringe theories of social interaction.
But while all the other social networks collapsed, Facebook thrived, and imposed the Zuckerberg model of “one identity, one context” on billions of users, who, research consistently finds, are made unhappy and angry by their use of the service, but are nevertheless psychologically compelled to continue using it, creating a vicious feedback loop that even Zuck has acknowledged as a risk to his business.

Read the whole thing.

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Over the last couple of years I’ve been off Twitter except for the occasional silly remark, and limit my Facebook time to little more than similar silliness and pictures of my kids. And I’ve found I’m much more relaxed.
h/t SG


3 thoughts on “ANTISOCIAL MEDIA: Social scientists have warned Zuck all along that the Facebook theory of interaction would make people angry and miserable.

  1. Facebook has outlived its usefulness, Its DICKtatorial censorship of free speech, especially conservative and libertarian, its punishment of Christian speech and outright protection of the death cult mohamedism masquerading as a religion and political group when someone points out the obvious. Proof that its time to delete your profile ASAP. After being censored numerous times and outright banned for speaking the truth. I deleted my last FB profile and will NEVER make another one. Time to say adios to to zuckerturd.

    • I know what you’re saying sir. Still, it is a great source of information despite the mass censorship attempts and extremely addictive when it comes to important topics of discussion. But being strong to break away from the addiction, I respect your character and stance nevertheless! (y)

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