Apple downgraded by HSBC, saying the iPhone maker is ‘facing the reality of market saturation’

  • HSBC downgrades Apple to hold from buy and cuts its 12-month price target to $200 from $205.
  • Apple shares fall after the downgrade, which cites Apple’s dependence on a single product and slowing emerging markets economies.

Apple shares fell Tuesday after HSBC downgraded the stock, citing too much dependence on a single product and slowing emerging markets economies.

HSBC downgraded Apple to hold from buy and cut its 12-month price target to $200 from $205. Apple shares fell 1.7 percent to $181.66 shortly after the opening bell Tuesday, adding to an 18 percent decline already for this quarter.

The note from the HSBC analysts said:

“Apple’s iconic hardware unit growth is broadly over for now. Revenues are only supported by higher selling prices and by the development of services. Flat unit growth has hit Apple’s share price and incidentally its key suppliers. What has made the success of Apple, a concentrated portfolio of highly desirable (and pricy) products is now facing the reality of market saturation.”

HSBC also went into an in-depth analysis of whether Apple should trade at a higher earnings multiple in line with stocks that sell luxury goods. It concluded that Apple’s shares are not “particularly expensive” but don’t deserve a higher multiple associated with luxury brands.

www.cnbc.com/2018/12/04/apple-downgraded-by-hsbc-who-said-iphone-maker-is-facing-the-reality-of-market-saturation.html

 

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