Beats Studio, the high-end consumer audio company founded by rap producer Dr. Dre and later acquired by Apple, is launching a special “Year of the Tiger” edition of their Beats Studio Buds to celebrate the Chinese Lunar New Year.
Founded in 2006, Beats was acquired by Apple for $3 billion in 2014, in what is still the largest acquisition in the tech giant’s history.
“We’re celebrating the Lunar New Year with our special-edition Beats Studio Buds,” announced the company on its official Twitter account. “As a tribute to the Year of the Tiger, the Buds feature an all-red design with gold tiger print accents. Out on January 1st!”