Bud light down 17.5%
Coors Light up 17.6%
So basically 1 in 5 people switched from Bud Light to Coors Light.
One thing to keep in mind, though, is only 28% of Anheuser-Busch Inbev’s sales are in North America, so the effect isn’t as great as people think.
It can be difficult to measure the impact of a marketing campaign, however, Anheuser-Busch’s latest ads featuring transgender influence Dylan Mulvaney seem to have had an impact on sales of its flagship Bud Light beer.
The brand’s controversial marketing collaboration, which ignited fierce reaction on social media, has apparently led to a dip in Bud Light store sales by an astonishing 17%, according to industry research.
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Coors Light, the second-most popular beer brand in America, appears to have picked up market share from leading giant Bud Light. The data from NielsenIQ and Bump Williams Consulting published by the Wall Street Journal also revealed Coors Light sales increased 17.6% in the week ending April 15.
Miller Lite saw a boost in sales, also 17.6%, in the same week compared to last year.
Both brands are owned by the same company: Molson Coors Beverage Co. The Colorado-based brewing giant is listed on the New York Stock Exchange under the ticker “TAP.” The stock is up 14.94% over the past month as the Bud Light debacle played out.
finance.yahoo.com/news/bud-light-sales-plunged-astonishing-224500212.html
AC