Bezos steps down from Amazon

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In 2004, Jeff Bezos and his technical adviser Colin Bryar drove together to the city of Tacoma, an hour south of Seattle in Washington State.

At that time Amazon was a multi-billion dollar company. However they were headed to Amazon’s customer services centre – where they were to spend two days as customer service agents.

“Jeff was actually taking the calls himself”, Bryar says. He recalls that a complaint on one product in particular kept coming in. “Jeff’s eyes went wide,” he says.

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