by rightlibcapitalist
BMW is now selling heated seat subscriptions for $18 a month. And they’re not joking
The front seats of your BMW can be heated for about $18 per month with choices to pay for “unlimited” access for $415, a membership for a year ($180), three years ($300), or more.
Although it’s unclear exactly when or in which nations BMW began providing this service as a subscription, a number of sites this week reported spotting its launch in South Korea.
Since 2020, BMW has gradually moved functions behind subscriptions, and heated seat subscriptions are currently offered in the company’s digital stores in the UK, Germany, New Zealand, and South Africa.