As investors eagerly await channel check reports on this upcoming Black Friday shopping bonanza to confirm the US consumer is still propping up the economy, there could be some unexpectedly bad news that may disappoint Wall Street.
First, the European Center for Medium-Range Weather Forecasts (ECMWF) has released new weather models that indicate a massive blast of arctic air could spread across the mid-Atlantic and North East regions during the upcoming holiday week, crippling shopping intentions and keeping millions of Americans away from their favorite retail outlet of choice.
ECMWF- Possibility of record cold temperatures through Black Friday
The brutally cold conditions could affect more than 120 million consumers during one of the busiest shopping days of the year.
“A passing storm system will drag the coldest air of the season into the Northeast just in time for the Thanksgiving holiday. Temperatures will range from 20 to 30 degrees below average for the time of year later this week, leading to brutally cold conditions for many on both the Thanksgiving holiday and Black Friday. While colder temperatures and recent snow may trigger shoppers to get in the holiday spirit, brutally cold temperatures and wind chills may stifle some shoppers’ plans to venture out on Thanksgiving night and Black Friday for those doorbuster sales,” said Ed Vallee, head meteorologist at Vallee Weather Consulting.
Shopping on #BlackFriday in the Northeast? Current morning low temperature forecast from the European model:
Hartford CT: 2°F