Bosses at Bud Light have from a free crate of beer to distributor employees in a desperate effort to recovery to the Dylan Mulvaney backlash
The brand will also increase marketing spending and accelerate ad production
Sales have plummeted since the brand partnered with the controversial trans influencer
Anheuser-Busch, the beer’s parent company and America’s largest brewer, said it will hand a free case over beer to every employee of its wholesaler network – which consists of many family-run businesses who’ve been badly hurt by the scandal.
Figures from Bump Williams Consulting, which specializes in the alcohol industry, show in-store sales fell 26 percent in the week ending April 22. The decline in the week previously was 21 percent and the week before that sales fell 11 percent.
www.dailymail.co.uk/news/article-12042215/Bud-Light-offers-FREE-beer-wholesale-employee-begs-forgiveness-Mulvaney-row.html
companies get CEI SCORES FOR INCLUSIVE ADS- SOCIAL CREDIT SCORE
Inside the CEI system pushing brands to endorse celebs like Dylan Mulvaney
Executives at companies like Nike, Anheuser-Busch and Kate Spade, whose brand endorsements have turned controversial trans influencer Dylan Mulvaney into today’s woke “It girl,” aren’t just virtue signaling.
They’re handing out lucrative deals to what were once considered fringe celebrities because they have to — or risk failing an all-important social credit score that could make or break their businesses.
At stake is their Corporate Equality Index — or CEI — score, which is overseen by the Human Rights Campaign, the largest LGBTQ+ political lobbying group in the world.
HRC, which has received millions from George Soros’ Open Society Foundation among others, issues report cards for America’s biggest corporations via the CEI: awarding or subtracting points for how well companies adhere to what HRC calls its “rating criteria.”
Businesses that attain the maximum 100 total points earn the coveted title “Best Place To Work For LGBTQ Equality.” Fifteen of the top 20 Fortune-ranked companies received 100% ratings last year, according to HRC data.
More than 840 US companies racked up high CEI scores, according to the latest report.
nypost.com/2023/04/07/inside-the-woke-scoring-system-guiding-american-companies/
h/t Coastie Patriot