Conservatives who are tempted to despair over the abrupt shift of major corporations into engines of left-wing culture war might want to take a look at Coca-Cola. Recent developments suggest that Coke is rethinking woke. . . . On April 10, dozens of corporate chieftains met to consider sanctions against Georgia. Instead, they ended up issuing a vaguely worded statement about voting rights that did not even mention the state. And Coca-Cola, along with fellow Georgian behemoth Delta Air Lines, was conspicuously absent from the list of signatories. Instead, on April 14, the company issued a decidedly conciliatory statement. . . .
Neither Douglas, nor Gayton, nor Coca-Cola is talking to the media about any of this right now, but read the tea leaves: Within a span of three weeks, the company came under public fire from prominent Republicans, swiftly de-escalated its rhetoric on the Georgia law, saw its general counsel hastily resign, and saw his replacement declare a “pause” on his most heavily criticized efforts. It certainly looks as if Coca-Cola has reached a corporate decision to pull back from a partisan and ideological posture that actively antagonized half the country, including the state government of where Coca-Cola is headquartered.
Most big companies do not insert themselves into so many hot-button political debates in such a short span, and not every large company has equally large direct competitors, as Coca-Cola does. But there should be a lesson here for conservatives. Companies may drift into wokeness in order to avoid conflict with the squeaky wheels on Twitter and in the world of left-activism, but they are fundamentally risk-averse. The people pushing Coca-Cola to the left are extremely loud, but there are not really that many of them.
Stand up to the bullies.
Flashback: How to beat the woke: Never apologize, rally friends and punch back harder. “University and corporate bosses give into the woke because it’s painless and easier than fighting them. Make it painful and difficult instead, and they’ll change their ways. Take this to heart. The sane can win.”