SACRAMENTO (KUSI) -California could soon force large department stores to display some child products in gender neutral ways after the state Legislature passed a bill on Wednesday aimed at getting rid of traditional pink and blue marketing schemes for items like toys and toothbrushes.
The California Senate on Monday passed a bill that would require stores with at least 500 employees to maintain gender-neutral sections in their stores.
The bill would not outlaw traditional boys and girls sections in department stores, but it would require retailers to have a gender neutral section to display “a reasonable selection” of items “regardless of whether they have been traditionally marketed for either girls or for boys.” It would only apply to toys and childcare products, not clothes.