Consumers are starting to feel streaming fatigue, analyst says

As yet another streaming service enters the heavily saturated space, one Wall Street analyst says consumers might be starting to feel streaming fatigue.

“I think you are starting to see some [streaming] fatigue. But I think it also comes down to numbers,” Wedbush analyst Dan Ives said on Yahoo Finance’s On The Move.

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NBC unveiled details on its upcoming streaming service “Peacock” Thursday. The service is expected to launch in July and will have one completely free ad-supported version and two paid tiers of Peacock Premium. The cheaper plan will cost $4.99 per month and will feature advertisements, while the $9.99 version will be ad free.

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By offering a completely free ad-supported version, Peacock is attempting to stand out from a crowded field. “This tiered structure is really the right way for them to go. I mean, I think they have the content, they have the distribution,” Ives argued.


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