I can’t think of a worse example of a corporate CEO misreading his customer base than this via the Robb Report (Hat tip: Ed Driscoll, Instapundit)
“At some point in time, Harley Davidson will be all-electric,” the executive [Harley-Davidson CEO Jochen Zeitz] recently told Dezeen. “But that’s a long-term transition that needs to happen. It’s not something you do overnight.”
Zeitz’s pronouncement seems guaranteed to make a not-insignificant portion of the manufacturer’s customer base cringe. For many enthusiasts, the thing that really sets a Harley apart from other motorcycles—American-made or otherwise—is a thunderously loud internal combustion engine. But the company knows that no matter how important those large-displacement mills might be change is on the horizon.
Maybe by “long term” he means several generations from now. If not, this is a surefire recipe for disaster.
h/t StellaBlue