One Costco location was seen over the weekend with slashed prices for Bud Light beer as Anheuser-Busch InBev continues to navigate the fallout of its decision to partner up with transgender social media influencer Dylan Mulvaney.
The partnership has cost the company many lifelong customers and a whole lot of revenue.
The brand’s reputation has been harmed so much that it might never fully rebound.
Bud Light is a punchline on social media, and cases of it are sitting on store shelves.
On Sunday, conservative commentator Ryan Fournier shared an image of cases of the brand being sold at a substantial discount at Costco.
Fournier’s photo showed 36-packs of Bud Light on sale for only $14.97.
“This is insane,” he commented.
www.westernjournal.com/price-36-pack-bud-light-costco-goes-viral-pretty-much-giving-away-point/
h/t Waffles