Credit Karma’s new ads are quite telling, especially when you consider that google has been the main funder of it.
In March 2014, Credit Karma raised $85 million in Series C financing, led by Google Capital with participation from Tiger Global Management and existing investors. The company followed that with $75 million in follow on funding in September 2014 from Google Capital, Tiger Global Management and Susquehanna Growth Equity.
Now consider googles internal video from 2016 that was leaked last year, where they talk about connecting all aspects of our life in a digital ledger. Just some food for thought.