Disney launching their TV streaming service at 6.99/month or $69.99/year. Interesting strategy clearly designed to draw enrollment with no short term profit.

variety.com/2019/digital/news/disney-plus-streaming-launch-date-pricing-1203187007/

At launch, Disney+ will include 7,500 episodes, 25 original series, 400 library movie titles, and 100 recent theatrical films releases, according to Agnes Chu, senior vice president, Content, Disney+. That includes exclusive rights to all 30 seasons of “The Simpsons,”

Netflix will likely be hit by this at least a little bit given the price discrepancy and content and I can see Apple’s TV+ product being impacted if the price point isn’t very attractive.

For Disney, it seems like a good move to really catapult them into the streaming space quickly. I can see them getting a ton of members right away given the pricing. I’m probably in and I wasn’t even considering it before I saw the pricing because I assumed it’d be another $11/month thing.

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