A few days after the 2016 election, at an internal meeting later leaked to Breitbart News, top Google executives, including Sundar Pichai, Sergey Brin, and Kent Walker, lamented President Trump’s victory, comparing Trump voters to “extremists” and discussing their desire to make Trump’s election and the populist movement a “blip” in history.
True to their word, four years later, Google is deliberately working to interfere with the reelection of Trump in 2020.
There are several ways in which Google is interfering in the 2020 election, but this article will focus primarily on one of them: political search bias.
Google Has Been Purging Breitbart Content from Search Results Since the 2016 Election
Search visibility is a key industry measure of how findable a publisher’s content is in Google search. New data shows that Google has suppressed Breitbart’s search visibility by 99.7 percent since 2016.
On April 4, 2016, Breitbart ranked in the top ten search positions (i.e., on the first page of Google search results) for 355 key search terms; but now, as of July 20, 2020, Breitbart ranks in the top ten search positions for only one search term. And, on April 4, 2016, Breitbart ranked in the top 100 search positions for 16,820 key search terms; but now, as of July 20, 2020, Breitbart ranks in the top ten search positions for only 55 search terms.
Moreover, organic Google search traffic to Breitbart (measured by unique visitors) is down 63 percent when comparing the first half of 2016 with the first half of 2020.
The following chart shows the visibility of Breitbart content in the Google search engine since 2011. It shows that Google has nearly eliminated Breitbart content from its search results.
The SISTRIX Visibility Index ranks a website’s visibility in Google by looking at its ranking in a million search terms.
A close-up of the visibility decline following Google’s May 2020 core update.