I’m seeing them as the next AOL in various ways, one being that I expect them to merge with one of the big media conglomerates, as AOL did with Time Warner in 2000. Then there’ll be another big online social platform. Maybe Snapchat, maybe something else.
https://en.wikipedia.org/wiki/Concentration_of_media_ownership#United_States
From here – click “1 year” above the chart –
https://www.google.com/search?q=fb+stock&rlz=1C1CHMO_enUS568US569&oq=fb+stock&aqs=chrome..69i57j0l5.1471j1j7&sourceid=chrome&ie=UTF-8
h/t NastyGuyFromCanada